LAHORE, Nov 18 (Wealth Pakistan) – Lower land rates at the Bahawalpur Industrial Zone have encouraged new investment, leading to the establishment of eight factories. The development is expected to create employment opportunities for residents across South Punjab.
Land rates attract new investors
Muhammad Sami, an official of the Punjab Industrial Estate Development and Management Company, told Wealth Pakistan that the government is offering land at significantly reduced rates compared to other parts of the district. He said the Punjab government is working to facilitate industrialists and encourage them to invest in Bahawalpur.
New factories under development
Sami stated that around eight factories are currently being set up in the Bahawalpur Industrial Zone under the government’s business-friendly approach. He said these projects will generate jobs and contribute revenue to support the national economy.
Zone made more functional
He added that the government is focused on making the zone fully functional rather than relying on announcements. Administrative processes have been simplified, and essential facilities ensured to support investors. “Our priority has been to remove obstacles that frustrate investors,” he said.
Long-term growth highlighted
Sami noted that the investment reflects sustained efforts rather than short-term activity. “Our goal is long-term industrial growth, not temporary activity,” he added.
Industrialists flag challenges
Some industrialists, however, expressed concerns about broader issues. Abdul Latif, a ginning factory owner, told Wealth Pakistan that incentives alone will not be effective without a level playing field. He said millers face high electricity and raw material costs and have repeatedly sought relief.
Cotton sector concerns
Latif said the ginning sector depends on cotton farmers, who may reduce cotton cultivation due to high input costs and low official prices. “Who would consider shifting to the Bahawalpur Industrial Zone when they are already struggling to survive—profit is out of the question,” he said.
Calls for affordable energy
Farhan Ahmed, another industrialist, acknowledged that the land rates at the zone are comparatively lower and that investor support has improved. However, he said these steps are not enough to boost industrial activity. He stressed that industries need affordable electricity if the government wants to promote industrialisation.
Competitiveness issues raised
Ahmed said Pakistan’s competitors are equipping their industries with modern technologies to meet buyer demands. “In Pakistan, however, those at the helm seem to be doing the opposite, making it difficult for entrepreneurs to survive,” he added.
Need for federal support
He appreciated the provincial government’s efforts but urged the federal government to contribute as well. “It is commendable that the provincial government is working hard for industrialisation. Now the federal government must lower gas and electricity rates so the business community can compete internationally,” he said.
Long-term policies needed
Ahmed added that long-term policies for sustained economic activity in South Punjab are urgently required. He said such progress will not be achievable without practical measures from the authorities.

