LAHORE, Nov 11 (Wealth Pakistan) – Pet food manufacturing in Punjab offers a major opportunity for investors as the province still lacks local production facilities. Experts say urban growth and rising pet ownership are creating strong demand for high-quality products.
Investment potential in pet food manufacturing in Punjab
Talking to Wealth Pakistan, Akbar Ali, a former officer of the Punjab Livestock Department, said that Pakistan had yet to set up any modern pet food plant despite being an agricultural country. He said that the global pet industry had become a billion-dollar market, and Punjab could easily become part of it.
“Pakistan has ignored this sector for too long. For decades, we have focused on dairy, poultry, and meat for human consumption. However, as lifestyles change and pet ownership rises, there is growing recognition that pet care is also an important industry,” he said.
Growing market and import dependence
Akbar Ali said this was the right time to promote investment in pet food manufacturing in Punjab. He noted that Pakistan spends large amounts on imported food for cats and dogs, even though the demand for locally made products is increasing every month.
“Pet lovers are moving away from traditional food. They now want ready-made, balanced pet food. The demand already exists; what we need is local production,” he observed.
Rising costs for pet owners
Hasnain Haider, a Lahore-based pet trader, said that all the cat and dog food sold in Punjab markets was imported from Turkey, Thailand, or Europe. “Imported food is expensive and prices often change,” he said. “Many pet owners prepare meals at home, such as chicken or rice, but these are not always healthy or balanced.”
He added that local pet food manufacturing in Punjab would help control prices and offer fresh, affordable options. “A local factory can completely transform the market and support both pet owners and the economy,” he said.
Agricultural base supports local industry
Akbar Ali said Pakistan’s agro-economy provided the best foundation for pet food manufacturing in Punjab. The country already produces maize, rice, meat by-products, and fish meal, which are the main ingredients for pet food.
“The missing pieces are technology, research, and quality control. If the government offers tax breaks or duty exemptions on machinery, investors will respond quickly,” he said.
Government support and future outlook
A spokesperson for the Punjab Industries Department said the provincial government was determined to assist investors entering this field. The department plans to provide facilitation and guidance for setting up new factories.
Experts believe that pet food manufacturing in Punjab can become a high-value industry. It would create jobs, attract investment, reduce imports, and help Pakistan join the global pet food supply chain.
Overall potential of the sector
Overall, pet food manufacturing in Punjab can emerge as a promising industry supporting agriculture, trade, and employment. With strong local resources and growing demand, the province is ready for investors who want to turn this opportunity into a success story.