LAHORE, Oct 18 (INP–Wealth Pakistan) – The Punjab salt export-processing estate is being developed by the Punjab government as a dedicated industrial zone to expand pink-salt exports, attract new investment, and promote value-added mineral production in Pakistan’s salt sector.
Project location and development plan
According to official sources, the project will be implemented by the Punjab Mines and Minerals Department. A detailed plan has been prepared to establish the Punjab salt export-processing estate near the Khewra Salt Mines, which contain the world’s second-largest rock-salt reserves.
The location was selected to reduce transport costs and provide direct access to raw materials, allowing efficient processing and packaging for export.
Industrial infrastructure and investment potential
A senior officer of the department told Wealth Pakistan that Pakistan has yet to fully tap its salt industry potential. “We must unlock the true value of our salt reserves to earn foreign exchange for the country,” he said.
He added that the Punjab salt export-processing estate would provide industrial infrastructure, logistics support, and advanced processing facilities. “Through this project, Punjab can attract investors to refine, package, and export pink-salt products,” he explained.
Global demand for pink Himalayan salt rising
The official said that many countries were earning high profits from Pakistan’s pink Himalayan salt by adding value before export. “We need to strengthen our capacity to export refined and branded salt to the Gulf, China, and the European Union,” he said.
In addition, the Punjab salt export-processing estate will help local firms move from raw exports to premium, finished goods. This shift can raise Pakistan’s export earnings and enhance product recognition.
PBIT to facilitate investors
Owais Ahmed, spokesperson for the Punjab Board of Investment and Trade (PBIT), told Wealth Pakistan that the proposal had been presented to the board of directors for approval. “Once approved, PBIT will promote investment, build infrastructure, and connect exporters with international buyers,” he said.
He added that PBIT would also help simplify procedures for investors and coordinate between departments to ensure smooth project execution.
Economic and branding benefits
Officials believe that the Punjab salt export-processing estate will increase mineral exports, create jobs, and strengthen Pakistan’s global branding of pink salt. “Made in Pakistan” pink salt is expected to emerge as a premium product worldwide.
Moreover, the project will support sustainable mining, promote technology transfer, and encourage innovation in mineral processing. Therefore, the estate will play a vital role in expanding industrial activity and export growth.